Use this guide to write a resume showing how you create content and build a strong brand presence on social platforms.

Key Takeaways

  • Emphasize your strengths: Start your resume with a summary paragraph highlighting the top reasons you’ll excel in your target social media manager job.
  • Detail your achievements: In the experience section, describe and quantify the outcome of each project or campaign you managed.
  • Use keywords for ATS: Include relevant skills and keywords from the job posting to ensure your resume passes through applicant tracking systems (ATS) and reaches hiring managers.

Social Media Manager Resume Examples and Templates [Download in App]

Beginner Social Media Manager Resume Example

Why This Resume Is a Great Example

Chris Jackson’s resume emphasizes relevant internship experience and clear metrics like engagement increases and turnout boosts. It’s tailored to a junior role and shows initiative through campus involvement.

Key Tips:

Focus on school or internship projects: Early-career applicants should maximize their academic and hands-on experience.

Use specific platforms and tools: Mentioning Canva and Buffer helps show you’re job-ready.
Learn how to write a resume with no experience


Freelance Social Media Manager Resume Example

Why This Resume Is a Great Example

Shawn White’s resume is strong because it showcases results from freelance work, a valuable format for those not in traditional jobs. The quantified metrics, like 85% engagement increase, show impact.

Key Tips:


Social Media Community Manager Resume Example

Why This Resume Is a Great Example

Avery Harris’s resume is tailored to community-building roles, emphasizing long-term engagement rather than just content creation. It’s metrics-driven and clearly describes the applicant’s role in boosting user loyalty.

Key Tips:


Social Media Content Manager Resume Example

Why This Resume Is a Great Example

Jesse Martin’s resume is strong because it highlights a content-first approach, especially important in editorial and brand-heavy roles. Results are framed around audience behavior, not just production.

Key Tips:


Skincare Social Media Manager Resume Example

Why This Resume Is a Great Example

Skyler Lewis’s resume stands out by aligning directly with an industry niche, a smart move for anyone targeting health, wellness, or beauty roles. Results are consumer-focused and trend-aware.

Key Tip:


Social Media Manager for a Hairstylist Resume Example

Why This Resume Is a Great Example

Logan Hall’s resume is focused, practical, and personalized to a hairstylist audience. It shows creativity, scheduling ability, and impact on revenue-driving metrics like bookings.

Key Tips:


Social Media Manager Intern Resume Example

Why This Resume Is a Great Example

Devon Young’s resume is ideal for early-career applicants. It shows initiative through internships and on-campus roles, with measurable outcomes and a clear focus.

Key Tips:


Senior Social Media Strategist Resume Example

Why This Resume Is a Great Example

Blake Allen’s resume showcases executive-level thinking and strategy. It highlights leadership skills, high-level performance metrics, and the ability to handle both creative and analytical responsibilities.

Key Tips:


Instagram Content Manager Resume Example

Why This Resume Is a Great Example

Reese King’s resume uses clear branding and measurable growth to show Instagram-specific expertise. It focuses on highly visual storytelling and aligns with fashion industry standards.

Key Tips:

  • Narrow your niche: Focusing on one platform shows depth.
  • Use content-focused outcomes.
  • Read more: How To Build a Resume

B2B Social Media Manager Resume Example

Why This Resume Is a Great Example

Sam Wright’s resume tailors every line to B2B marketing, using industry-relevant KPIs and platforms. It clearly outlines how social media contributes to lead generation and content marketing.

Key Tips:


Event Social Media Manager Resume Example

Why This Resume Is a Great Example

Chris Jackson’s resume leans into the live nature of event marketing, highlighting timelines, engagement increases, and user activity. It’s focused and adaptable to event agency or in-house roles.

Key Tips:


Hospitality Social Media Manager Resume Example

Why This Resume Is a Great Example

Shawn White’s resume aligns perfectly with tourism and travel-focused roles, emphasizing bookings, reviews, and hospitality-specific strategies. The content examples are tailored to seasonal hospitality cycles.

Key Tips:


Real Estate Social Media Manager Resume Example

Why This Resume Is a Great Example

Avery Harris’s resume stands out by targeting real estate, where social media increasingly drives client decisions. The resume clearly connects content to sales and lead performance.

Key Tips:


Political Campaign Social Media Manager Resume Example

Why This Resume Is a Great Example

Jesse Martin’s resume emphasizes rapid-response content and high-stakes digital work, crucial in political roles. The experience reflects the pace, collaboration, and impact of campaign work.

Key Tips:


TikTok Marketing Manager Resume Example

Why This Resume Is a Great Example

Skyler Lewis’s resume is uniquely focused on TikTok, showing deep expertise in one high-growth area of social media. Metrics on video reach and influencer work help show value.

Key Tips:


YouTube Channel Manager Resume Example

Why This Resume Is a Great Example

Logan Hall’s resume clearly shows expertise in YouTube’s ecosystem, from technical optimization to visual strategy. Subscriber and view metrics demonstrate consistent growth over time.

Key Tips:


Fashion Social Media Manager Resume Example

Why This Resume Is a Great Example

Devon Young’s resume emphasizes visual strategy, niche fashion knowledge, and high-impact campaigns. The combination of aesthetic and marketing skills is a major plus.

Key Tips:


Healthcare Social Media Manager Resume Example

Why This Resume Is a Great Example

Blake Allen’s resume balances technical compliance with creative content production. It also highlights trust-building and health literacy—critical in this field.

Key Tips:


Nonprofit Social Media Manager Resume Example

Why This Resume Is a Great Example

Reese King’s resume connects content directly to mission and fundraising outcomes. It balances creativity with emotional resonance—ideal for the nonprofit space.

Key Tips:


Social Media Manager for Tech Startup Resume Example

Why This Resume Is a Great Example

Sam Wright’s resume shows startup agility—growth metrics, lean content production, and real conversion-focused work. It’s ideal for fast-paced tech companies.

Key Tips:

  • Use startup language and metrics: Signups, trials, launches.
  • Highlight your role in brand-building from the ground up.
  • Read more: Best Resume Formats

Social Media Manager Text-Only Resume Examples

  • Beginner Social Media Manager
  • Freelance Social Media Manager
  • Social Media Community Manager
  • Social Media Content Manager
  • Skincare Social Media Manager
  • Social Media Manager for a Hairstylist
  • Social Media Manager Intern
  • Senior Social Media Strategist
  • Instagram Content Manager
  • B2B Social Media Manager
  • Event Social Media Manager
  • Hospitality Social Media Manager
  • Real Estate Social Media Manager
  • Political Campaign Social Media Manager
  • TikTok Marketing Manager
  • YouTube Channel Manager
  • Fashion Social Media Manager
  • Healthcare Social Media Manager
  • Nonprofit Social Media Manager
  • Social Media Manager for Tech Startup

Chris Jackson
City, ST 98765 | (123) 456-7890 | [email protected] | LinkedIn | Portfolio

Entry-level digital marketer with a focus on organic growth
Managed brand social presence, creating original content, and analyzing engagement metrics. Skilled in Canva, Instagram, and basic analytics. Eager to apply foundational knowledge in a professional setting and grow social media influence for a dynamic brand.

Key Skills

  • Content planning
  • Hashtag research
  • Instagram management
  • Canva
  • Engagement tracking
  • Scheduling tools

Professional Experience

Marketing Intern, GreenRoots Juice Co., Portland, OR | June 2024 – December 2024

  • Scheduled Instagram and Facebook content using Buffer
  • Designed weekly story graphics using Canva to promote seasonal items
  • Increased story views 40% through consistent posting and polls

Campus Social Media Coordinator, State University Events, Portland, OR | September 2023 – May 2024

  • Produced social content for university club events, boosting turnout 25%
  • Captured and edited short videos for TikTok and Reels

Education

Bachelor of Arts in Marketing, State University, Portland, OR | 2024

How To Write a Social Media Manager Resume

1. Select a suitable format for your social media manager resume

Use the combination (or hybrid) resume format to position yourself effectively for jobs as a social media manager. (All resume examples on this page follow the combination format.) This format has two main parts:

  • An introduction highlighting your top skills and qualifications for your target job. The resume intro usually comprises a brief summary paragraph and skills list, but may also have elements like a professional headline or client testimonial.
  • An experience overview of your recent work or other career activities. This part of your resume often centers on sections for your work experience and education.

Following are tips and examples to help you create each common section of your social media manager resume.

2. Write a compelling profile summarizing your social media manager qualifications

Your resume summary is likely the first section an employer will read, so make it count. This brief paragraph should capture your most relevant achievements and experiences, giving an overview of what you bring to the role. A strong summary is concise, specific, and tailored to the job you’re applying for. Use it to set the tone for the rest of your resume.

(Note: Most job seekers find it easier to write this section last.)

Strong summary example for a social media manager

Social media manager with 6 years of experience building brand engagement across Instagram, LinkedIn, and TikTok. Grew online communities, launch paid and organic campaigns, and manage multi-platform strategies. Increased audience reach by 180% and engagement by 220% within 12 months for a retail brand.

Weak summary example for a social media manager

I have worked in social media for six years. I like coming up with content and I know how to use most platforms. I’m good with people and can help brands grow online.

As the above examples indicate, you should avoid using “I” statements in your summary. Or if you do use them, just remove the “I” phrase from the beginning of each sentence. For instance, change “I am a social media manager with six years…” to “Social media manager with six years…”

3. Highlight your essential abilities and technical proficiencies for a social media manager role

Include a skills list under your summary to show the different ways you can contribute as a social media manager. With this section, you can give your document the right keywords to perform well on ATS screenings.

Common key skills for social media manager resumes
A/B testing Adobe Creative Suite
Audience segmentation Brand voice development
Canva Community management
Content calendar creation Content marketing
Copywriting Crisis communication
Customer engagement strategy Data gathering and analysis
Email marketing Facebook
Hashtag strategy Influencer outreach
Instagram KPI tracking
LinkedIn Paid social advertising
Scheduling tools (Hootsuite, Buffer, Later) Search engine optimization (SEO)
Social listening tools Social media analytics
TikTok X (Twitter)
Video editing YouTube

4. Incorporate a results-focused work history section for your social media manager resume

For each recent job you’ve held, take some time to brainstorm and jot down your duties and achievements separately. As job search expert Richard N. Bolles pointed out, “the act of simply writing things down is a powerful tool, whether you’re scribbling them on paper or typing in a notes app or a blank document.” Try to spell out your impact on the wider organization, and quantify in terms of a percentage or other hard data.

After you’re done brainstorming, review each detail in light of your target job. Choose the most relevant duties or highlights to present as bullet points in your experience section. This approach helps give your resume the right focus and amount of information.

Strong experience example for a social media manager

Social Media Manager, Blue Haven Apparel, Austin, TX | April 2021 to present

  • Grew Instagram following from 12,000 to 56,000 in 18 months through original content and influencer outreach
  • Launched a TikTok campaign that generated 1.3 million views and increased website traffic by 60%
  • Managed $10,000 monthly ad spend across Facebook and LinkedIn, improving conversion rates by 35%
  • Implemented UGC strategy that lifted engagement by 80% and cut content costs by 25%

Weak experience example for a social media manager

Social Media Manager, Blue Haven Apparel, Austin, TX | April 2021 to present

  • Posted on Instagram and TikTok
  • Created content for the brand
  • Ran Facebook ads
  • Worked with influencers and managed social channels

5. List your education and any pertinent certifications for a social media manager

Provide a clear and concise overview of your formal education, as well as any certifications or specialized training relevant to the role. Highlighting this information helps show you’re committed to the field and have the knowledge required to excel.

When listing your education, include the degree you earned, the school you attended, and optionally the year you graduated. If you’ve completed any certifications, list them along with the issuing organization and optionally the completion date. Below is an example of how to present your education and certifications as a social media manager:

Education

Bachelor of Arts in Communications, San Diego State University, San Diego, CA

Certification

HubSpot Social Media Certification, HubSpot Academy | 2023

How To Pick the Best Social Media Manager Resume Template

The resume templates above can all help you organize and highlight your social media manager skills and qualifications. When choosing from these or other approved templates, trust your instinct. Often the design you’re naturally most drawn to will best reflect your professional style, and be the one you’re most confident sending employers.

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Frequently Asked Questions: Social Media Manager Resume Examples and Advice

What are common action verbs for social media manager resumes?

Common action verbs for social media manager resumes include:
Adapted Analyzed
Announced Automated
Built Clarified
Communicated Compiled
Coordinated Created
Curated Designed
Developed Directed
Engaged Enhanced
Established Evaluated
Forecasted Grew
Improved Increased
Informed Integrated
Introduced Launched
Led Managed
Marketed Measured
Networked Optimized
Planned Posted
Presented Prevented
Promoted Raised
Reduced Reported
Scheduled Set
Shared Streamlined
Targeted Won
Wrote

How do you align your resume with a job posting?

A great way to tailor your social media manager resume is by revisiting the skills section.

First, delete any terms from your skills list that don’t appear in the job post text.

Then, take another look at the job requirements. Do they cover any skills you possess but hadn’t added to your list yet? By including those terms, you’ll give a more complete picture of the value you can add to the organization.

What is the best design for a social media manager resume?

With resume design, less is more. The less visual information you add, the more attention you’ll call to your relevant skills and achievements. Keep your format simple and polished. Avoid visual flourishes like elaborate borders, colorful logos, or unusual bullet symbols, which usually just distract the hiring manager.

Irina Pichura

Career Coach

Irina Pichura, founder of Resumeology, is a renowned career coach with over 10 years of recruiting experience at Fortune 500 companies like Goldman Sachs and ADP, as well as startups such as Investopedia. With a degree in Psychology from Fordham University in New York City, Irina offers a unique perspective on what it takes to stand out in a competitive job market.

Written by professional resume writers and loved by hiring managers

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