This guide offers expert tips to help you craft a marketing resume that highlights your most significant achievements. By focusing on your accomplishments and the impact you’ve had in previous roles, you’ll create a resume that stands out.

Key takeaways

  • Emphasize your strengths: Start your resume with a summary paragraph highlighting the top reasons you’ll excel in your next marketing job.
  • Detail your achievements: In the experience section, describe project outcomes (with numbers when possible) to illustrate your impact in each role.
  • Use keywords for ATS: Include relevant skills and keywords from the job posting in your resume to ensure it passes through applicant tracking systems (ATS) and reaches hiring managers.

Marketing Resume Examples and Templates [Download in App]

Digital Marketing Resume Example

Why This Digital Marketing Resume Example Is Strong:

This resume effectively highlights expertise in SEO, PPC, and content strategy while quantifying success, such as increasing web traffic by 50% and improving lead conversions by 30%.

Key Tip:

Digital marketers should emphasize measurable campaign results and proficiency with marketing analytics tools. Check out how to structure your digital marketing resume effectively.


Marketing Director Resume Example

Why This Marketing Director Resume Example Is Strong:

This resume demonstrates leadership in marketing strategy, team management, and business growth. Key achievements include driving a 20% increase in revenue and successfully leading product launches.

Key Tip:

Marketing directors should emphasize leadership experience, revenue impact, and team development. Learn how to highlight executive-level marketing experience.


Social Media Marketing Resume Example

Why This Social Media Marketing Resume Example Is Strong:

This resume showcases expertise in engagement strategies, social media analytics, and content creation. Achievements include growing social media followers by 60% and increasing engagement rates by 45%.

Key Tip:

Social media marketers should highlight their ability to build online communities and drive brand awareness. Learn how to make your social media marketing resume stand out.


Entry-Level Marketing Resume Example

Why This Entry-Level Marketing Resume Example Is Strong:

This resume highlights relevant internships, coursework, and transferable skills that demonstrate marketing knowledge and potential.

Key Tip:

Entry-level marketers should focus on internships, certifications, and academic projects. Learn how to write a resume with little experience.


Marketing Coordinator Resume Example

Why This Marketing Coordinator Resume Example Is Strong:

This resume demonstrates strong organizational skills, campaign coordination, and analytical abilities. Key achievements include increasing event attendance by 30% and optimizing campaign efficiency.

Key Tip:

Marketing coordinators should emphasize their ability to manage multiple projects and support strategic marketing efforts. Check out how to structure your marketing coordinator resume effectively.


Business-to-Business Marketing Resume Example

Why This B2B Marketing Resume Example Is Strong:

This resume highlights expertise in ABM, lead generation, and relationship-building. Achievements include a 25% improvement in sales-qualified leads (SQLs) and increased engagement in B2B campaigns.

Key Tip:

B2B marketers should focus on data-driven strategies, lead nurturing, and sales alignment. Learn how to refine your B2B marketing resume.


Brand Manager Resume Example

Why This Brand Manager Resume Example Is Strong:

This resume effectively showcases expertise in brand positioning, storytelling, and product differentiation. Achievements include increasing brand awareness by 40% and launching new product lines successfully.

Key Tip:

Brand managers should highlight their ability to build and maintain a strong brand identity. Check out how to optimize your brand manager resume.


Product Marketing Manager Resume Example

Why This Product Marketing Manager Resume Example Is Strong:

This resume highlights expertise in product positioning, sales enablement, and go-to-market strategies. Key achievements include increasing product adoption by 35% and streamlining product launch processes.

Key Tip:

Product marketers should emphasize how they bridge the gap between product development and market needs. Learn how to craft a compelling product marketing resume.


Growth Marketing Manager Resume Example

Why This Growth Marketing Manager Resume Example Is Strong:

This resume emphasizes data-driven strategies, experimentation, and customer acquisition. Achievements include a 50% increase in user retention and a 30% boost in conversion rates.

Key Tip:

Growth marketers should highlight their expertise in A/B testing, funnel optimization, and data-driven decision-making. Learn how to tailor your resume for growth marketing.


Email Marketing Specialist Resume Example

Why This Email Marketing Specialist Resume Example Is Strong:

This resume highlights expertise in email automation, segmentation, and campaign performance. Achievements include a 40% increase in open rates and a 25% improvement in CTR.

Key Tip:

Email marketers should emphasize their ability to craft engaging campaigns and leverage data for optimization. Learn how to structure an email marketing resume.


Content Marketing Strategist Resume Example

Why This Content Marketing Strategist Resume Example Is Strong:

This resume focuses on storytelling, SEO, and audience engagement. Key achievements include growing blog traffic by 60% and increasing lead generation by 35%.

Key Tip:

Content marketers should emphasize their ability to create compelling content and optimize for SEO. Learn how to structure your content marketing resume.


Public Relations Manager Resume Example

Why This Public Relations Manager Resume Example Is Strong:

This resume demonstrates media relations, press release writing, and crisis communication expertise. Key achievements include securing media placements in top-tier publications and increasing brand mentions by 45%.

Key Tip:

PR managers should showcase their ability to manage brand reputation and secure media coverage. Learn how to structure a PR resume.


Influencer Marketing Manager Resume Example

Why This Influencer Marketing Manager Resume Example Is Strong:

This resume highlights influencer partnerships, campaign performance, and brand collaborations. Key achievements include increasing brand engagement by 60% and boosting influencer-driven conversions by 40%.

Key Tip:

Influencer marketers should showcase their ability to build brand partnerships and leverage influencers for audience growth. Check out how to structure your influencer marketing resume effectively.


SEO Specialist Resume Example

Why This SEO Specialist Resume Example Is Strong:

This resume focuses on keyword research, technical SEO, and content optimization. Key achievements include increasing organic traffic by 75% and improving search rankings for key terms.

Key Tip:

SEO specialists should highlight their expertise in keyword strategy, link-building, and analytics tools. Learn how to make your SEO resume stand out.


Paid Media Manager Resume Example

Why This Paid Media Manager Resume Example Is Strong:

This resume showcases expertise in digital advertising and campaign management. Achievements include optimizing ad spend to increase conversions by 45% and reducing CPC by 25%.

Key Tip:

Paid media specialists should emphasize budget management, ad optimization, and performance tracking. Check out how to refine your paid media resume.


Experiential Marketing Director Resume Example

Why This Experiential Marketing Director Resume Example Is Strong:

This resume highlights event marketing, brand activations, and consumer engagement. Key achievements include executing large-scale events with 10,000+ attendees and increasing brand awareness by 55%.

Key Tip:

Experiential marketers should emphasize event execution, brand engagement strategies, and audience interaction. Learn how to optimize your event marketing resume.


Digital Content Director Resume Example

Why This Digital Content Director Resume Example Is Strong:

This resume demonstrates expertise in content strategy, audience growth, and brand storytelling. Key achievements include increasing organic traffic by 70% and improving engagement rates by 45%.

Key Tip:

Digital content directors should highlight leadership in content development and performance optimization. Check out how to structure your content marketing resume effectively.


Marketing Automation Specialist Resume Example

Why This Marketing Automation Specialist Resume Example Is Strong:

This resume highlights expertise in email marketing, CRM platforms, and automated workflows. Achievements include increasing email engagement rates by 50% and improving lead conversion by 35%.

Key Tip:

Marketing automation specialists should focus on efficiency, personalization, and lead nurturing. Learn how to structure your marketing automation resume.


Omnichannel Marketing Manager Resume Example

Why This Omnichannel Marketing Manager Resume Example Is Strong:

This resume showcases cross-channel marketing expertise, demonstrating a 40% increase in customer retention and a 30% boost in brand engagement.

Key Tip:

Omnichannel marketers should emphasize data-driven strategies, customer experience, and seamless integration across platforms. Learn how to present your omnichannel marketing experience.


E-Commerce Marketing Manager Resume Example

Why This E-Commerce Marketing Manager Resume Example Is Strong:

This resume highlights expertise in digital commerce, conversion optimization, and online sales growth. Key achievements include increasing online sales by 50% and improving abandoned cart recovery rates by 30%.

Key Tip:

E-commerce marketers should showcase experience with digital advertising, conversion funnels, and analytics. Check out how to optimize your e-commerce marketing resume.


Marketing Text-Only Resume Examples

  • Digital Marketing
  • Marketing Director
  • Social Media Marketing
  • Entry-Level Marketing
  • Marketing Coordinator
  • Business-to-Business Marketing
  • Brand Manager
  • Product Marketing Manager
  • Growth Marketing Manager
  • Email Marketing Specialist
  • Content Marketing Strategist
  • Public Relations Manager
  • Influencer Marketing Manager
  • SEO Specialist
  • Paid Media Manager
  • Experiential Marketing Director
  • Digital Content Director
  • Marketing Automation Specialist
  • Omnichannel Marketing Manager
  • E-Commerce Marketing Manager

Daniel Carter
City, ST | (123) 456-7890 | [email protected] | LinkedIn URL

Marketing director with expertise in brand growth and strategic planning

Marketing director with 12+ years’ experience increasing revenue by 20%, leading teams of 15+, and exceeding product launch goals by 35%.

Key Skills

  • Brand development
  • Market research and strategy
  • Lead generation
  • Product marketing
  • Budget management (over $1 million annual marketing budget)

Professional Experience

Marketing Director
Global Innovations Inc. | New York, NY | May 2018 to Present

  • Increased company revenue by 20% through targeted demand generation campaigns
  • Led a team of 15 marketing professionals, driving brand growth in international markets
  • Spearheaded the launch of a new product line, exceeding sales projections by 35%

Senior Marketing Manager
ABC Enterprises | New York, NY | July 2013 to May 2018

  • Managed multi-channel campaigns that improved customer acquisition by 25%
  • Developed strategic partnerships that expanded the company’s market reach
  • Oversaw a $500,000 advertising budget, optimizing spending for maximum ROI

Education

Master of Business Administration (MBA), Marketing | Columbia University | 2013

How To Write a Marketing Resume

1. Find a format that complements your marketing qualifications

Use the combination (or hybrid) resume format to position yourself effectively for marketing jobs. (All resume examples on this page follow the combination format.) This format has two main parts:

  • An introduction highlighting your top skills and qualifications for your target job. Most resume intros consist of a brief summary paragraph and skills list.
  • An experience overview of your recent work or other career-related activities. This part of your resume usually centers on sections for your work experience and education.

Following are tips and examples to help you create each main section of your combination resume for marketing jobs.

2. Write a persuasive summary that outlines your marketing background

Your resume summary is likely the first section an employer will read, so make it count. This brief paragraph should capture your most relevant achievements and experiences, giving an overview of what you bring to the role. A strong summary is concise, specific, and tailored to the job you’re applying for. Use it to set the tone for the rest of your resume.

Avoid vague statements that could apply to any candidate. Instead, focus on concrete accomplishments. Emphasize your unique value proposition as a marketing professional, showcasing how your expertise aligns with the company’s goals.

(Note: Most job seekers find it easier to write this section last.)

Strong summary example for a marketing professional

Digital marketing manager with 8+ years’ experience increasing customer engagement by 40% and boosting lead generation by 25% through SEO, PPC, and social media campaigns. Improved conversion rates and brand visibility using data-driven strategies.

Weak summary example for a marketing professional

Experienced marketing professional responsible for managing social media and running campaigns. Knowledgeable in digital marketing and advertising. Looking for an opportunity to apply marketing skills in a corporate environment.

3. Showcase your key strengths and relevant technical skills for the marketing position

Include a skills list under your summary to show the different ways you can contribute. With this section, you can give your document the right keywords to perform well on ATS screenings.

Common key skills for marketing resumes
A/B testing Brand management
Campaign analytics Content marketing
Conversion rate optimization (CRO) Copywriting and editing
Customer relationship management (CRM) software (HubSpot, Salesforce) Digital advertising (Google Ads, Facebook Ads)
Email marketing Google Analytics
Influencer marketing Keyword research and SEO optimization
Market research PPC campaign management
Project management Public relations
Social media strategy User experience (UX)/user interface (UI) principles
Video marketing Web analytics

4. Develop a work experience section emphasizing your key contributions in marketing

For each recent job you’ve held, brainstorm your duties and achievements on a separate document or blank sheet of paper. Then, review each detail through the lens of your target marketing job. Choose the most relevant duties or highlights to present as bullet points in your experience section. This approach helps give your resume the right focus so hiring managers can picture the positive impact you’d have at their organization.

Strong experience example for a marketing professional

Digital Marketing Manager | ABC Marketing Agency | New York, NY | June 2018 – Present

  • Developed and executed a content marketing strategy that increased website traffic by 50% within 12 months
  • Managed a PPC advertising budget of $500,000 annually, optimizing campaigns that improved return on ad spend (ROAS) by 35%
  • Led a team of five marketing specialists, achieving a 20% boost in social media engagement and audience growth

Weak experience example for a marketing professional

Digital Marketing Manager | ABC Marketing Agency | New York, NY | June 2018 – Present

  • Managed social media accounts and marketing campaigns
  • Worked on Google Ads and Facebook Ads
  • Created marketing content and email newsletters

5. Include your academic history along with applicable certifications for a marketing professional

Provide a clear and concise overview of your formal education, as well as any certifications or specialized training relevant to the role. Highlighting this information helps show you’re committed to the field and have the knowledge required to excel in the position.

When listing your education, include the degree you earned, the school you attended, and optionally the year you graduated. If you’ve completed any certifications, list them along with the issuing organization and optionally the completion date. Below is an example of how to present education and certifications on your resume:

Education

Bachelor of Science in Marketing
University of California, Los Angeles (UCLA)

Certification

HubSpot Content Marketing Certification
HubSpot Academy | 2022

Finding the Right Marketing Resume Template for You

The resume templates on this page can all help you highlight your marketing credentials in a clear and organized manner. When choosing from these or other approved templates, trust your instinct. Often the design you’re naturally most drawn to will best reflect your professional style.

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Frequently Asked Questions: Marketing Resume Examples and Advice

What are common action verbs for marketing resumes?

Common action verbs for marketing resumes include:
Analyzed Automated
Built Clarified
Compiled Created
Developed Enhanced
Established Evaluated
Forecasted Improved
Increased Integrated
Introduced Launched
Optimized Presented
Prevented Raised
Reduced Streamlined
Won

How do you align your resume with a job posting?

Carefully read the description of the role and identify key skills and experiences the employer is seeking. Then, tailor your resume by highlighting your experience and accomplishments that match the job’s requirements. Use the same keywords in the job posting, ensuring that your resume reflects your ability to fulfill the role’s expectations.

What is the best marketing resume design?

Choosing a suitable design for your resume is crucial for making a strong first impression. Your resume should be well-structured, clear, and easy to navigate, showcasing your expertise.

Highlighting key skills in a clean, organized design ensures that hiring managers can quickly see you fit the role. Since job postings often receive numerous applications, a clutter-free resume will make it easier for employers to identify your strengths and increase your chances of an interview.

Irina Pichura

Career Coach

Irina Pichura, founder of Resumeology, is a renowned career coach with over 10 years of recruiting experience at Fortune 500 companies like Goldman Sachs and ADP, as well as startups such as Investopedia. With a degree in Psychology from Fordham University in New York City, Irina offers a unique perspective on what it takes to stand out in a competitive job market.

Written by professional resume writers and loved by hiring managers

Resume.org offers free, HR approved resume templates to help you create a professional resume in minutes. Choose from several template options and even pre-populate a resume from your profile.